When the latter happens, your website can actually miss out clicks, impressions and sales rather than gain them. In reality, as with every facet of your website, it’s possible to facilitate the intended actions of a CTA button through great placement and effective design, just as it is to confuse or even annoy users through poor tactics. Call-to-action buttons are no exception, as they instantly direct users to the next logical follow up action, whether that’s to view your products or even get in touch with you. There are many UX elements that all serve to navigate users around your site and ultimately encourage certain behaviours. Just like finding our way around a physical store or building, it’s also possible to direct users around a website.
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